Digital marketing doesn’t have to feel like a minefield. But for many businesses on the Isle of Wight and south coast, showing up is half the battle.
Especially when you have a physical store.
The Covid19 pandemic has caused chaos for many businesses who rely on customers coming through their doors. Nevertheless, many have been able to offer takeaways and deliveries to keep business coming in.
So, how can you ensure your business is getting found online?
Getting started with local SEO
Google My Business (GMB) is a free tool that allows you to manage how your business appears on Google Search and Maps. The chances are, you already have one of these (especially if you have a physical store of some kind). This is where you can list your opening times, contact details, website, location, etc etc.
It’s also great for providing your customers with social proof via reviews.
Once you have created an account and claimed your business, you’ll need to verify it. This is usually done by a small postcard that is sent to your business address with a code for verification. But why is GMB and local SEO needed?
Local SEO is important for a number of reasons. During the pandemic, it has become more important than ever for keeping your customers in the loop. GMB allows you to give a Covid19 update for your business, whether your opening times have changed, you have extra precautions in place or your business needs to close temporarily.
Although we are currently in a national lockdown (as of 4th January at midnight), this information is still pretty important.
We all know how confusing the government guidelines can be… So keeping your customers in-the-know is crucial for sales. Nobody wants to turn up ready to buy only to find that you’re closed. And if you’ve recently turned to the internet for sales, you need to point your traffic in the right direction.
The power of content marketing and social media
This combination will kickstart your brand’s online presence. Wave goodbye to shoddy social posts, random scheduling and cross-posting, and say hello to well-crafted content.
Through web copy and blog content, we can deliver content that is optimised for search engines and engaging for your audience – turning readers into customers.
Isle of Wight Marketing
We see it time and time again, Isle of Wight businesses that have little online presence, and we’re here to change that. Working with Suki Marketing will keep your brand showing up online through the power of content and social media.
Whether you’re an Isle of Wight-only-serving business or you work across the world online, we’re here to help. But one thing’s for sure, there’s a lack of digital marketing agencies on the Isle of Wight. That doesn’t mean your business needs to suffer.
Hi there, we’re Suki Marketing
Nice to meet you! We’re Suki Marketing, the Isle of Wight digital marketing specialists. We take great pride in working remotely with our clients, allowing our team to work safely from home across the UK. So although our founder is based on the Isle of Wight, our circle of creatives are based all over the UK.
Plus, did we mention our partnership with Scotland’s The Marketing Mate? Together we can build and optimise your website with creative content.
We focus on content marketing and social media, but we also dabble in a few other areas that can benefit your business. Check out our digital marketing services for more.
Want to see how we can help your business grow online? Get in touch and let’s have coffee.