Providing premier equine supplies

After contacting Suki Marketing for an SEO audit of their website, Caswell Equine Supplies decided to take things one step further.

Soon we began optimising their website after a design facelift, utilising a minimal colour palette to portray their high quality, premier equine products online.

While this project proposed plenty of challenges, it was definitely an exciting one to see come together.


Caswell Equine Supplies


Web Design + SEO

Caswell Equine Supplies
Caswell Equine Web Design Suki Marketing

Experience the brand

Caswell Equine Supplies’ branding is simplistic by design, however, their website did not showcase their positioning in their industry.

We were tasked with creating a web design that somewhat bragged (with good reason to!) about their knowledge, high quality products and all-round expertise.


The brief

After completing an SEO audit with us, Caswell Equine Supplies reached out to improve their on-page SEO. We were ready and armed with a full audit, looking to improve their URL structure, categories, meta data and everything inbetween.

Caswell Equine Supplies’ website looked a little dated, with inconsistencies in their web design. We gave their website a complete refresh, using minimal colours to improve user experience and encourage conversions. 

Although we were originally tasked with multiple SEO fixes (including 4000+ broken links, badly formatted category URLs and slow load speed), we were incredibly excited to produce a design that Caswell Equine Supplies could be proud of for years to come.

During our work, subtle SEO improvements soon began to increase rankings, with many projects jumping to the first page of Google.

Caswell Equine Web Design Suki Marketing

We were recommended Suki Marketing for an SEO Audit. Where they identified key issues with our website, including its design and speed. Suzie and her team went above and beyond when it came to bringing our ideas to life, and exceeded our expectations! They also helped to reconstruct our categories, products, URLs, and giving our homepage a much needed refresh and modernisation.

A totally professional manner and always keeping us up to date, we totally recommend Suzie and her team to anyone who needs help like we did. They made us feel at ease and like everything was always taken care of. We will definitely go back to Suki Marketing for any further projects in a heartbeat!


Sarah Lynch | Caswell Equine Supplies
Caswell Equine Web Design Suki Marketing