Providing premier equine supplies

After contacting Suki Marketing for an SEO audit of their website, Caswell Equine Supplies decided to take things one step further.

Soon we began optimising their website after a design facelift, utilising a minimal colour palette to portray their high quality, premier equine products online.

While this project proposed plenty of challenges, it was definitely an exciting one to see come together.

Client: Caswell Equine Supplies

Project: Web Design + SEO


Caswell Equine Supplies Web Design and SEO

Caswell Equine Supplies’ branding is simplistic by design, however, their website did not showcase their positioning in their industry. We were tasked with creating a web design that somewhat bragged (with good reason to!) about their knowledge, high quality products and all-round expertise.

Experience the

Previous Footer Design.

Caswell Equine Supplies Web Design and SEO
Caswell Equine Supplies Web Design and SEO

After completing an SEO audit with us, Caswell Equine Supplies reached out to improve their on-page SEO. We were ready and armed with a full audit, looking to improve their URL structure, categories, meta data and everything inbetween.

Take a look at our website refresh below, and read Caswell Equine owner Adele Caswell’s thoughts on their newly updated website.

The Brief.

How the build came together.

Caswell Equine Supplies Web Design and SEO

Caswell Equine Supplies’ website looked a little dated, with inconsistencies in their web design. We gave their website a complete refresh, using minimal colours to improve user experience and encourage conversions. 

Although we were originally tasked with multiple SEO fixes (including 4000+ broken links, badly formatted category URLs and slow load speed), we were incredibly excited to produce a design that Caswell Equine Supplies could be proud of for years to come.

During our work, subtle SEO improvements soon began to increase rankings, with many projects jumping to the first page of Google.

What We Did.

Our strategy.


Coming soon...

Adele Caswell | Owner of Caswell Equine Supplies
Caswell Equine Supplies Web Design and SEO

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