Whether you run a personal brand or business Instagram, you’re going to be more than familiar with the ability to only use one link in your bio. When you have several directions to send your customers and clients, it’s easy to find a link tool to help.
But is Linktree all its cracked up to be?
Sure, there are other link tools available too. But we advise against using them. But why?
Should you use Linktree or Linkin.bio?
Often, the “which link tool should I use for Instagram” argument is between Linktree and Linkin.bio. It’s understandable why many Instagram users think these are the only options.
Although there are pros and cons to both link tools, it also comes down to personal preference.
First thing’s first, Linktree is one of the first link tools to be created. So it has to be great, right? Especially since The Guardian Gary Vee and Selena Gomez use it… Plus, with paid and free options available, how serious you take your branding comes into play.
If you’re wondering what the difference between the paid and free version is, it comes down to customisation.
Here’s a breakdown.
- Connect Google Analytics and Facebook Pixels (paid)
- Amazon Influencer Program integration (free)
- Temporarily send visitors to one link with “Leap Links” (paid)
- Highlight your most important links with subtle animations that are attention-grabbing (paid)
- Simple, intuitive interface
- No Shopify integration
- Doesn’t link directly to Instagram posts (like Linkin.bio)
- Limited customization options with the free version
- Basic analytics on free plan
- Not a branded link (e.g. yourdomain.com/link)
If you’re a fan of Later.com, the chances are, you’ve already heard of Linkin.bio. Seeing as the latter is a part of Later, it makes managing your content and your links pretty easy.
Linkin.bio works by displaying your links similarly to your Instagram grid, so you can send users to links associated with your posts. Sounds pretty cool, right? And it can be.
This allows you to create a clickable, optimised landing page – making it easy for users to find the exact link they’re seeking.
When it comes down to costs, Linkin.bio Lite is available for free, but if you’re managing multiple accounts, the pricing can quickly rise. Their pro plan gives you even more possibilities – including extra analytics capabilities, the full suite of scheduling and more.
- View Linkin.bio analytics for the last 3 months
- Add a dedicated link to a url with a customizable CTA
- Google Analytics integration
- UTM tracking in Google Analytics
- All of Later’s other scheduling capabilities
- Add multiple links per post (paid)
- Shopify integration (paid)
- No real chance to add additional branding
- Can’t change the order of posts
- Can’t customize the blocks of links
So, what’s the drawback? While these tools make creating links easy, you’re sending your traffic elsewhere first. All while adding in an extra unnecessary step.
Creating your own links page
Before you opt for Linkin.bio or Linktree on Instagram, consider creating a landing page on your website.
Although Linkin.bio and Linktree both have their perks, your own links page has extra flexibility. Plus, by directing traffic from Instagram to a tailored links page, you’ll have more opportunities to keep the user on your website.
As with any links page, there are pros and cons. So let’s take a look at the benefits first.
- Driving traffic to your own domain and the ability to track those clicks
- Full control over the layout
- Total control over branding – No need to pay for tools that require editing
- More opportunities – Send users to any part of your website
- Keep your links page as minimalist or creative as you wish
- Editing/building a landing page may require professional help if you didn’t build your site yourself
- May be slower to popular with new links
- To get started, you’ll need your own website in the first place
Looking to move away from Linktree?
We think we’ve made our case here! While Linktree is an easy option for directing traffic from your Instagram account, why not capture those clicks on your own website?
Design the page as you please, track links and don’t pay to brand a page ever again. And if you need a little help getting started, get in touch with Suki Marketing for some creative assistance (with a coffee, of course).