You’ve spent a lot of time crafting the perfect words for your website. You’ve written blog posts that answer questions, created product descriptions that sell, and put together pages that tell the story of your business. But what happens when no one can find them?
This is where on-page SEO comes in. Think of it as the secret ingredient that takes your good content and makes it great. It’s the technical and creative process of making your content shine for both your human visitors and the search engines that help them find you.
In simple terms, on-page SEO is everything you do directly on your website pages to help them rank higher in search results. It’s about making sure your content isn’t just well-written, but also well-understood by Google.
Why You Can’t Have One Without the Other
Imagine you’re an incredible chef. You use the finest ingredients and have a unique, delicious recipe. But if your restaurant is hidden down a dark alley with no sign, no one will ever know how good your food is.
Your content is the delicious recipe. On-page SEO is the sign and the directions that lead people straight to your door.
A lot of businesses focus on creating amazing content but forget about the SEO side of things. They wonder why their blog post, which took hours to write, isn’t getting any traffic. The truth is, search engines need clues. They need to know what your content is about so they can show it to the right people. On-page SEO provides those clues.
Equally, you can’t just do on-page SEO without having good content. You could perfectly optimise a page, but if the content is thin, unhelpful, or poorly written, visitors will leave as soon as they get there. Google notices this and will eventually stop sending people to your page.
It’s a two-part process that works hand in hand. Your content attracts and helps people; your on-page SEO attracts search engines.
The Key Ingredients of On-Page SEO
We don’t need to get bogged down in complicated jargon, but it’s helpful to understand the main parts of on-page SEO. When we work on your website, these are the key things we focus on to get your content seen.
1. Finding the Right Keywords
Before we even start writing, we do keyword research. Keywords are the words and phrases people type into a search engine. For a local coffee shop, keywords might be “best coffee shop Isle of Wight” or “flat white near me.”
We’re not just looking for any keywords. We’re looking for the ones that are relevant to your business and that have enough people searching for them to be worth targeting. We also look for keywords that are less competitive, making it easier for us to get to the top of the search results.
Once we have our list, we use them naturally throughout the content. The goal is to show Google that your page is a perfect match for what someone is searching for. We never stuff keywords into the content in a way that sounds unnatural; we make sure they fit seamlessly into the sentences.
2. Crafting Killer Titles and Headings
The title of your page is the first thing a visitor sees in the search results. It’s also a major signal for search engines. It needs to be catchy and include the main keyword so people know exactly what they’re clicking on.
Inside the page, we use headings (like this one) to break up the text. These act like a table of contents for both people and search engines. They make the content easy to scan and show Google the most important points on the page. We make sure to use our keywords in these headings where it makes sense.
3. Writing Compelling Meta Descriptions
The meta description is the short paragraph that appears under your page title in the search results. It’s your one chance to convince someone to click on your link over all the others.
This is a creative part of on-page SEO. We write a short, snappy sentence or two that accurately describes the content on the page and encourages people to visit. While Google has said that meta descriptions aren’t a direct ranking factor, they are hugely important for click-through rates. More clicks send a clear signal to Google that your page is valuable.
4. Optimising Your Images
We don’t just add images to a page; we optimise them. This involves two things.
First, we make sure the image file sizes are small. Large images can slow down a website, which is bad for both your visitors and for your SEO. We compress the images so they load quickly without losing quality.
Second, we add alt text to every image. Alt text is a short description of the image. It helps search engines understand what the image is about and also helps people who use screen readers to access your content. It’s a small detail that can make a big difference.
5. Using Internal Links
Internal linking is the process of linking from one page on your website to another. This is an important part of on-page SEO because it helps people navigate your site and discover more of your content.
It also helps search engines. When we link from a strong, authoritative page on your site to a newer one, we pass some of that “authority” to the new page. It helps Google see how all your pages are connected and how important they are.
Bringing It All Together
On-page SEO isn’t just about ticking boxes. It’s about creating a better experience for everyone. A well-optimised page is easier for people to read, loads faster, and helps them find the information they need.
At Suki Marketing, we believe in a holistic approach. We don’t just write great content; we make sure it’s fully optimised from top to bottom. By focusing on both the words on the page and the technical elements that help them get seen, we create content that truly works for your business.
It’s the perfect match that takes your website from good to great. Need a hand? Speak to Suki Marketing’s SEO experts and let’s get your content kicking butt.
