The Successful Founder
The Successful Founder find the perfect platform for content with Suki Marketing
[Case Study]
About The Successful Founder
The Successful Founder is a premier digital and print publication dedicated to guiding entrepreneurs through every stage of their business journey – from initial startup to global expansion. Functioning as an authoritative hub for business insights, the platform provides expert-led guides, inspirational founder interviews, and practical advice on leadership, the psychology of success, and empire growth.
Challenge
The Successful Founder was originally built using a GoDaddy web builder, which left little room for customisation, growth and UX improvements. Having known TSF for some time, we were more than excited to take on such a growing, content-rich project. We worked closely with them to transition their website into WordPress, allowing plenty of room for a lot of content and expansion.
Our strategy
When The Successful Founder first spoke to our team, they were frustrated with the limitation of a GoDaddy built website. During our chat, we reassured TSF founder Lisa Curtiss that we could work to recreate (and improve) her existing website, filled with hundreds of articles, into a new, faster WordPress design, taking into account crucial SEO details such as their XML sitemap, redirects, and URL structure.
With so much content to handle, it was no small task to ensure everything looked just right.
30 keywords in top 10 positions
30 keywords in top 10 positions
30 keywords in top 10 positions
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It has been a pleasure working with Suzie and her team at Suki Marketing throughout our recent campaign. Suzie is always one step ahead with ideas and instantly picked up on our corporate identity and messages to market and improved them significantly. She communicates in a clear, precise and intelligent manner that makes it easy for us to understand her ideas and intentions and allows for smooth and rapid progress.
The results so far...
After implementing a new structure, navigation and overall look and feel, we worked closely with Lisa to keep an eye on how users were experiencing the website. According to feedback from real visitors, we were able to add new features, ‘read more’ buttons and icons for quick access to further articles and information.
With the goal of building their subscriber list, we quickly found opportunities to highlight this across their website, without getting on the nerves of visitors. After all, we all hate constant pop-ups, right?
As standard, we always work closely with our clients to ensure they know how to edit every element of their website. We carried out training with Lisa so she felt confident about uploading new content and making swift edits.
While this project proposed plenty of challenges, it was definitely an exciting one to see come together.
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“We have worked with Suki for a few years and they have been brilliant. I cannot recommend them enough. If you are looking for content writing, SEO writing etc, then look no further.”