How Synergy Healthcare Research launched their rebrand with a website to match
A web design project that gave a specialist healthcare market research agency the online presence their new branding deserved — fixing poor navigation, inconsistent styling and clunky responsiveness, and building a clean, professional website that properly showcased their expertise and award-winning track record.
About the client
A specialist healthcare research agency with a new brand ready to launch
Synergy Healthcare Research is known for their unique level of research and marketing proficiency in the healthcare sector — combining deep domain expertise with a positive, proactive approach that has earned them a strong reputation and an impressive list of awards and industry recognitions over the years.
After working hard on a rebrand, the Synergy team were ready to implement it — and their existing website simply wasn’t up to the task. The site didn’t reflect where the business had got to, the navigation was confusing, the responsiveness was poor and the inconsistent styling was undermining the professional image the rebrand was designed to project.
They chose Suki Marketing to design a website that truly showcased their expertise and brought their new branding to life online.
A website that didn't match the standard of the business
Synergy Healthcare Research had done the hard work of developing a fresh, professional rebrand. The challenge was that their existing website — with its poor navigation, inconsistent formatting and clunky responsiveness — was actively undermining the impact of that new brand every time a potential client landed on the page.
Our initial audit identified several issues that needed immediate attention. Navigation was confusing, with a cluttered menu and no meaningful internal linking to guide visitors through the site. The responsiveness was poor, with the site displaying badly on mobile and tablet devices. Styling was inconsistent throughout — fonts, spacing and formatting that varied across pages rather than creating a coherent, professional whole.
Beyond the visual and structural issues, the site also had no effective way to showcase Synergy's considerable awards history and industry recognition — one of their most compelling proof points, sitting effectively invisible on the existing website.
SEO and content working together from day one
We started with the foundations — a clean, well-structured website built to handle large volumes of content and scale with the business. From there, we developed a tailored SEO and content strategy, planning blog content and newsletters timed to peak search periods, including the summer months when Cotswolds searches spike significantly.
The strategy focused on building topical authority around the most searched Cotswolds topics — things to do, places to visit, where to stay — while consistently adding fresh, high-quality content that gave visitors a reason to return and search engines a reason to rank.
challenges & solutions
What we tackled together
No clear SEO foundation
Full SEO audit and restructure
Social following not translating to web traffic
Content strategy bridging both channels
Highly competitive tourism search landscape
Topical authority and local expertise
The results
Numbers that speak for themselves
Since we started working together, Visit The Cotswolds has grown from a niche local guide into one of the most visible Cotswolds tourism websites online — gaining thousands of impressions, clicks and new fans every single month.
Cotswolds
Key takeaways
What this project taught us
Every project teaches us something. Here’s what the Visit The Cotswolds partnership reinforced about what makes SEO work in the long run.
