How Visit The Cotswolds became the go-to guide for the region
A long-term SEO and content partnership that helped a growing tourism website dominate search, attract thousands of new visitors every month, and become a trusted name for Cotswolds explorers everywhere.
About the client
An online guide to one of England's most loved regions
Visit The Cotswolds is a comprehensive online guide designed to help people discover, plan and make the most of their time in the Cotswolds. From historic houses and hidden gems to the best places to eat and stay, the website quickly became an invaluable resource for tourists and Cotswolds enthusiasts around the world.
With a passionate founder, a rapidly growing social media following, and an audience hungry for expert local knowledge, Visit The Cotswolds had enormous potential — they just needed the right digital strategy to match.
We’ve been proud partners since the beginning, initially building their website and then developing an ongoing SEO and content strategy that has helped them grow from a niche local guide into a leading authority in Cotswolds tourism online.
Growing fast, but not yet getting found
Visit The Cotswolds had a dedicated following on social media and a genuine passion for the area — but their website wasn't keeping pace. They needed a solid technical foundation, a content structure built for search, and a strategy that could convert their social media fans into regular website visitors.
The brief was broad but exciting: build a streamlined website fit for plenty of content, then develop an SEO strategy to turn it into the definitive online guide for the Cotswolds — capturing searches from millions of people planning their visits every year, no matter what they want to explore.
SEO and content working together from day one
We started with the foundations — a clean, well-structured website built to handle large volumes of content and scale with the business. From there, we developed a tailored SEO and content strategy, planning blog content and newsletters timed to peak search periods, including the summer months when Cotswolds searches spike significantly.
The strategy focused on building topical authority around the most searched Cotswolds topics — things to do, places to visit, where to stay — while consistently adding fresh, high-quality content that gave visitors a reason to return and search engines a reason to rank.
challenges & solutions
What we tackled together
No clear SEO foundation
Full SEO audit and restructure
Social following not translating to web traffic
Content strategy bridging both channels
Highly competitive tourism search landscape
Topical authority and local expertise
The results
Numbers that speak for themselves
Since we started working together, Visit The Cotswolds has grown from a niche local guide into one of the most visible Cotswolds tourism websites online — gaining thousands of impressions, clicks and new fans every single month.
Cotswolds
Key takeaways
What this project taught us
Every project teaches us something. Here’s what the Visit The Cotswolds partnership reinforced about what makes SEO work in the long run.
