Web design, Content
A web design project that turned a growing Brixham holiday lettings business into a properly equipped online operation — with a seamless Supercontrol booking integration, mobile-first design and a user experience built specifically for guests planning their South Devon escape.
Client
My Brixham Holiday
Industry
Holiday Lettings & Tourism
Location
Brixham, Devon, UK
Partnership
Website
The website
Hover over the screens to scroll through the full page.
Before and after
Before
After
Mobile-first
Designed for the majority of visitors browsing on their phones
Supercontrol
Full booking system integration from day one, ready to take on bookings
Seamless UX
Search filters refined post-launch to maximise booking conversions
About the client
01
The challenge
The challenge with My Brixham Holiday wasn't just about making something that looked good. It was about building a website that could genuinely do the job — handling real bookings, managing availability across multiple properties, and presenting everything in a way that felt inviting, trustworthy and easy to navigate for guests who just wanted to book a great holiday.
When we first started working together, both the branding and messaging were in early stages. The website needed to project a friendly, welcoming tone of voice while also functioning as a fully operational booking platform. On top of that, the audience for a Brixham holiday lettings business browses predominantly on mobile — so performance, speed and mobile usability weren't optional extras. They were the whole point.
The integration with Supercontrol — a specialist property management and booking system widely used in the holiday lettings industry — added a technical dimension that required careful implementation to ensure a smooth, reliable experience for both guests and the management team behind the scenes.
02
Our strategy
We approached this project from the perspective of the guest. What does someone planning a Brixham holiday actually need from a website? They need to find the right property quickly, check availability easily, understand what's included, and complete a booking without friction. Every design and technical decision we made was evaluated against that standard.
Working closely with Stephen and his team, we developed a brand voice that felt genuinely warm and welcoming — the kind of tone that makes someone feel like they're booking with a real person who cares about their stay, rather than a faceless platform. That voice was carried through every piece of copy and reflected in the design choices we made.
The Supercontrol integration was implemented from day one — not bolted on afterwards. This meant the booking flow, property search and availability calendar were all designed as part of the core user journey rather than treated as a technical afterthought.
After the first phase went live, we continued to refine the experience based on real user behaviour. We identified aspects of the booking process that were causing hesitation — particularly around search flexibility — and expanded the search filters to include pet-friendly options, date flexibility and other criteria that Brixham holiday guests commonly use.
How we solved it
The challenge
Supercontrol is a powerful property management and booking platform, but embedding it into a custom-designed website without the booking flow feeling clunky or disconnected required careful planning and close collaboration with the platform's integration options.
Our solution
We integrated Supercontrol from the very beginning of the build — designing the booking flow, availability calendar and property search as part of the core user journey. The result was a seamless experience where guests could search, check availability and book without ever feeling like they'd left the My Brixham Holiday website.
The challenge
The majority of holiday searchers browse on mobile — often on their phones while commuting, relaxing or in the early stages of planning a trip. A website that wasn't fast and easy to use on a small screen would lose bookings before they even started.
Our solution
We designed the entire website with mobile as the primary experience, not an afterthought. Speed was optimised throughout — clean, efficient code, compressed images and a stripped-back architecture that kept load times fast even on slower mobile connections. The result was a site that felt effortless to use on any device.
The challenge
After the initial site went live, user behaviour revealed that the search function, while functional, could be improved to better reflect how guests actually searched for properties — particularly around flexible dates and pet-friendly requirements.
Our solution
We monitored how visitors were using the site after launch and implemented targeted improvements to the search functionality — expanding filters to include pet-friendly options, greater date flexibility and additional search parameters that Brixham guests commonly needed. These changes reduced friction in the booking journey and helped more visitors find the right property faster.
Design details
The results
My Brixham Holiday now has a fully operational, guest-friendly website that reflects the quality of its properties and the warmth of the brand. The Supercontrol integration works seamlessly, the mobile experience is smooth and fast, and the iterative UX improvements have made the booking journey as frictionless as possible.
Mobile-first
Designed and optimised for the majority of guests browsing on their phones
Supercontrol
Full booking system integration delivering a seamless guest experience
More bookings
Post-launch UX refinements improved the booking journey and reduced drop-off
What we learnt
Every project teaches us something. Here’s what the My Brixham Holiday partnership reinforced about what makes web design and SEO work in the long run.
01
Guests booking holiday accommodation have specific needs — flexible search, clear availability, fast mobile performance. Building the website around how people actually behave, rather than how you'd like them to, produces a far better result than designing in the abstract.
02
The best booking integrations are the ones guests don't notice. When Supercontrol works as a seamless part of the website rather than a visible third-party widget, the booking experience feels cohesive, trustworthy and smooth — which directly affects conversion.
03
The most valuable improvements to My Brixham Holiday's booking journey came after launch, from real user behaviour data. Building in a post-launch review and refinement process is as important as getting the initial build right.
“We've found Suki Marketing to be very responsive to our needs and produced a fantastic website which was just what we needed. We haven't been the easiest customers as we kept changing our minds about exactly what we required. All this was dealt with very professionally and the follow on support has been exemplary.”
★★★★★
Fiona Humphrey
My Brixham Holiday
