The Suki Blog

SEO & web insights, no fluff.

Practical tips, honest takes and useful guides on SEO, web design and content — written for business owners, not robots.

85+
Articles published across SEO, web design and content
5★
Rated agency sharing what actually works in search
AI is changing how people find businesses online. Here's what you actually need to do to show up in AI search results.
Digital marketing doesn’t have to feel like a minefield. But for many businesses on the Isle of Wight and south coast, showing up is half the battle.
Your ecommerce bounce rate is a vital statistic. The ecommerce platform can be an effective way of marketing your business and increasing sales, but there is one big problem.
Facebook can feel like a minefield for new businesses. When you know you’re great at what you do, how can you show some social proof to potential customers? Welcome Facebook reviews. But reviews don’t just appear overnight.
Every now and then at Suki Marketing we come across businesses—some brand new, some long established—who are unaware of the benefits of content marketing.
Where do you go when your boiler breaks down or you need a handyman for a job? Google. There are thousands of results. You need to compete with these people - here's how, using images.
If you want your business to regularly appear high up on Google search results pages for keywords relevant to you, you need to know all about how to find quality backlinks.
So: you’ve chosen to use WooCommerce to sell your products online. That’s great! It’s simple to install, easy to customise, and it’s free at the base level. Once you’re all up and running, it’s time to fine-tune things a little bit...
When you take the step to get online, showing up in searches isn’t instant (sadly). As a Portsmouth SEO agency, we take great pride in helping your business get seen.
I think we have both thought about this question from different sides. Do you really need to invest in good web design? Does it have any effect on the success of your online business? Is the price I am charging you value for money?
Ah, Google Docs. Millions of us use it daily, keeping files organised and sharing content between teams (and clients). The only issue is, when someone shares a Google Doc with you, saving right from the editor can be a total pain.
Whether you run a personal brand or business Instagram, you’re going to be more than familiar with the ability to only use one link in your bio. When you have several directions to send your customers and clients, it’s easy to find a link tool to help.
Even if you’ve no idea how to set up Google My Business, you’ll definitely know what it is. When you type the name of a specific product or service into Google, you’ll usually find that above the regular websites listed, there’s a map with several business and their contact details listed under it.
Most of us will be familiar by now with Google’s autocomplete suggestions: it’s the little box that drops down when you begin typing a word or phrase into the search bar. The autosuggest feature is designed to save us time when we’re searching online, as well as helping us navigate easier when searching on mobile.
Don’t change your prices. Change your audience. Here’s how to market your prices. We have all been frustrated by a lead asking for a lower price. The difference between those who agree and those who don’t isn’t skill or knowledge. It’s confidence.
In a world where we rely on the internet to provide us with services, it is the perfect opportunity to take advantage of what a review platform can give you in addition to positive feedback.
The internet is a competitive place. With thousands upon thousands of companies competing to appear first on Google, it takes a little know-how to reach the top of the pile and reap the benefits of all that web traffic.
If you’ve ever dipped a toe into the ocean that is search engine optimisation, you’ll likely have heard of H tags—they’re pretty commonly spoken about in nerdy SEO circles. However, you may not be fully clued up on A) what H tags actually are, and B) how to use H tags to make your content rank better than ever on Google.
Any online business needs a landing page to be successful. This is the first view people get of who you are, and it plays an important part of how customers are attracted to you and how easily they see what you offer

Get SEO tips straight to your inbox

No spam, no jargon — just useful, practical SEO and web design insights from the Suki team, whenever we have something worth saying.