GEO agency
Generative engine optimisation (GEO) is how your business gets mentioned, cited and recommended by AI tools like ChatGPT, Gemini, Perplexity and Google's AI Overviews.
We help UK businesses build the brand signals, content and authority that generative AI relies on when it decides who to recommend.
✓ GEO visibility audit
✓ Entity and brand signal building
✓ Citation-ready content
✓ Digital PR and brand mentions
✓ Structured data and schema
✓ Monthly AI visibility reporting
Generative engine optimisation
Sound familiar?
Generative AI doesn't list ten links. It writes an answer, and it only names the brands it has seen mentioned, described and trusted across the web.
GEO is the work of making your business one of those brands. It goes beyond your own website, shaping how you're described in reviews, directories, press, forums and partner sites, so AI tools have plenty of consistent evidence to draw on.
Ask ChatGPT or Perplexity for a recommendation in your sector and other brands come up. Usually the ones with more mentions across the web.
Out-of-date services, the wrong location or a vague description. AI tools repeat whatever information about you is easiest to find.
Generative engines weigh up what others say about you. Great on-site content won't carry you if the rest of the web is quiet.
There's no dashboard for brand mentions in AI answers, so most businesses have no idea where they stand or what's changing.
How we do it
Six ingredients that help generative AI understand your brand, trust it and recommend it by name.
01
We test the prompts your customers actually use across ChatGPT, Gemini, Perplexity and AI Overviews, then map where you're mentioned, where competitors appear and which sources AI is citing.
02
We make sure your name, services, locations and expertise are described clearly and consistently across your site, Google Business Profile, directories and social profiles.
03
Clear, factual and well-structured content that AI tools can quote with confidence, including expert insight, useful data and direct answers to real questions.
04
We earn mentions on the sites AI tools trust, from industry publications and local press to reviews, roundups and expert commentary.
05
Schema markup that spells out who you are, what you offer and how your content connects, so machines don't have to guess.
06
Each month you'll see how often AI tools mention and cite your brand, how that compares with competitors and what we're doing next.
Our work
SEO • AI search
Featured in Google's AI Overviews for key Rolex questions, thanks to expert, answer-first content and strong local SEO.
SEO • Strategy
Tapping into the U.S. private jet charter market with crucial local SEO and an enhanced marketing strategy.
Web Design • UX
Read how we helped My Brixham Holiday get set up with a guest-friendly website using Supercontrol.
Common questions
Still got questions? We'd love to have a no-obligation chat about getting your brand into AI answers. No hard sell, no jargon.
Book a free callGEO is the practice of improving how often and how accurately generative AI tools, such as ChatGPT, Gemini, Perplexity and Google's AI Overviews, mention and recommend your business. It looks at your brand's presence and reputation across the wider web, as well as the content on your own site.
They overlap. AI SEO is the umbrella term for getting found in AI search. GEO focuses on the brand signals, mentions and authority that generative tools use when choosing who to name, while AEO focuses on structuring your own content so it can be lifted into answers. We cover both.
No. GEO builds on SEO rather than replacing it. Rankings still matter, because AI tools often draw on pages that already rank well. GEO adds a focus on mentions, citations and consistent brand information across the web.
We track a set of real customer prompts across the main AI tools every month and record whether your brand is mentioned, cited or linked, and how you compare with competitors. We report this alongside your Google rankings, traffic and enquiries.
Fixing inconsistent brand information and adding structured data can make a difference within weeks. Earning mentions and building authority takes longer, and most businesses see steady progress over three to six months.
No, and be wary of anyone who does. AI answers vary from one prompt to the next. What we can do is make your brand the clearest, most credible option for those tools to recommend, and show you how often they do.
