Web design, SEO, Local SEO, Technical SEO, Content
Instajet had a smarter way to book private jets, but nobody in the US knew about it yet. We changed that with a refreshed website, route-specific SEO and a launch campaign for their new app.
Client
Instajet
Industry
Private Jet Charter
Location
US and UK
Partnership
2022 to 2024
Services
Web design, SEO, Local SEO, Technical SEO, Content
Website
Visit the site
The website
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Before and after
Before
After
310%
Growth in US organic traffic in 12 months
25+
Route searches on page one of Google within 9 months
64%
More website enquiries in the 6 months after relaunch
About the client
Custom WordPress website build
Technical SEO foundations
U.S Specific Local SEO
Ongoing informative content
Monthly reporting
01
The challenge
Instajet had a genuinely different idea: fixed-price private jet flights, booked by the slot, with no membership fees or long-term contracts. But it was a new name in an industry where customers spend large sums and only book with operators they trust.
The website didn’t explain the model clearly, the app was on its way with nobody waiting for it, and there was no search presence in the US, where most of its customers were.
02
Our strategy
We treated the website, the content and the app launch as one plan rather than three separate jobs. First we refreshed the website and rewrote the copy for frequent flyers, so every page built trust and explained the model in plain terms.
Then we built out US route pages to win search traffic, and used the website, email and Instagram to build interest in the app before it launched.
How we solved it
The challenge
Instajet’s customers already flew privately and booked the same routes again and again. What they wanted was an easier way to book a batch of trips at once.
The old website didn’t show that clearly. The advantages of fixed-price, slot-specific booking were lost, and experienced flyers weren’t convinced it was built for them.
Our solution
We refreshed the website and rewrote the copy around the questions and objections frequent flyers actually have.
We optimised headings, page titles and calls to action to show the value of the model and prove Instajet knew private aviation inside out. Within six months, enquiries from the website rose by 64% and average time on page doubled.
The challenge
Instajet had a new app on the way that would make booking quicker and simpler. It wasn’t ready to launch straight away, and existing customers were used to booking the old way.
Without a plan, the app risked launching to silence.
Our solution
We used the website, email and Instagram to tease the new way of booking before the app went live, showing existing customers how much time and hassle it would save them.
More than 1,000 people express interest via the website, and 35% of existing customers had switched to booking through the app within three months of launch.
The challenge
Instajet needed to reach private jet customers in the US, but it was starting from zero in a competitive market where established players already had strong domain authority. Its customers flew specific routes between US cities, and the website had no pages for those journeys.
Our solution
We researched the exact terms US private jet customers search for and created dedicated pages for Instajet’s key locations and most popular routes.
Each page answered the questions frequent flyers ask about that journey. Within nine months, Instajet ranked on page one for more than 25 route-specific searches, and within a year organic traffic from the US had grown by 310%.
Design details
The results
Instajet came to us with no search presence in the US, a website that wasn’t winning trust and an app nobody knew about. Within a year, it was ranking for the routes its customers flew, website enquiries were up and existing customers were already booking through the new app.
1,000+
People registered interest in the app before launch
35%
Existing customers switched to booking through the app within three months
2x
Average time on page after the website refresh
What we learnt
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“Suzie and I have worked together a number of times on different projects. She is my go-to person when I need something done correctly, on time, on budget and where it requires a comprehensive marketing and sales skillset.
Suzie is a great person to have in your organisation or working with your organisation and I am more than happy to provide a personal recommendation to anyone. As an added bonus, she's a great laugh and can work with anyone.”
★★★★★
Alex Berry
Sales Consultant
